Visual Content

Content is evolving. In a world where the social web allows us all to be publishers and marketers, the importance of great content for successful social media marketing has exploded. However, content marketing is no longer all about words; today, visual has become the norm. Here are some different kinds of visual content you might like to consider using as part of your marketing strategy:

Photos– Videos– Infographics– Memes

FIVE benefits offered by visual marketing:

#1. Appeals to busy people who don’t have the time to trawl through lengthy copy
People are bombarded with so much information online that visual marketing can help you cut through the clutter. Human beings are hard-wired to respond to symbols.

#2. Helps people digest large amounts of data
Smart visual elements have the advantage of helping you share several data points and communicate complex ideas in a simple, digestible manner.

#3. Search Engine Optimisation
By using descriptions, captions and alt tags with your visual content, you are boosting your SEO and increasing your chances of being found via search engines.

#4. More traffic
Publishers who use infographics reportedly grow in traffic an average of 12% more than those who don’t. This is unsurprising when you consider that the most viewed links on Twitter are images and, likewise, the Facebook posts that get the most comments, likes and shares are images.

#5. Increase the time visitors spend on your website
Viewers spend an average of 100% more time on pages with videos on them. And the longer you can keep visitors on your website, the more opportunity you have to interact with them and build meaningful customer relationships.

How can you make visual content marketing work for you?
It’s all well and good to list the benefits of visual content marketing but how can you make it work for you? It’s not enough to post pretty images on your Facebook page or tweet links to interesting videos. Any effective marketing campaign will need to make use of a strategic combination of visual marketing content across relevant, well-chosen platforms.

When it comes to successful visual content marketing, Starbucks is a pretty good example of a company that gets it right.